International software developer Levi, Ray and Shoup, Inc., based in Springfield, Illinois,
needed an unique way to invite current and prospective clients to attend a seminar to
be held during Oktoberfest their Output Management Roundtable in Munich.
The design team at LRS came up with a unique shape based idea - an invitation designed to have the look of a full mug of beer.
Die Cut Invitation for International Seminar
The invitation, designed by Scott Richardson of LRS, also contained variable data.
To reach an international audience, the inside text was printed in English, German, Italian
and Spanish. The outside of the invitation was printed with common plates and no language changes. Overall, the piece was 14” x 10” when opened, with a folded size of
7” x 10”. The left half of the image is a mirror image of the right, to achieve the extreme accuracy needed to make the folds match when closed. Images and copy were created in Photoshop. A rough clipping path was created for half of the image, exported to Illustrator, where the image was mirrored and the path was refined. To make the die, a one point positive keyline was printed to size from Illustrator and sent to the die maker along with specifications on paper thickness and imposition on the press sheet. It is important to remember to allow for at least 1/8” bleed of the image to extend beyond the die line. The die maker was Mike Davis of Davis Steel Rule Die. Along with the cutting rule die, a score rule was built into the board to insure an accurate fold when finished.
The piece was printed in four color process on a 12.5” x 19” sheet on a Heidelberg GTO. Stock used 120 lb. Lustro Gloss cover. Grain direction was parallel to the fold to prevent cracking.
One final interesting note - during the die cutting process - one operator and two helpers
manned the Miller Cylinder letterpress. One for feeding the uncut stock, one to individually engage the feeder to allow one sheet at a time to pass through the press and finally, one on the end to catch the finished flat sheet so as to not damage the delicate handle shapes!
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